Kebon Sirih

November 2008

Print advertisment created by Leo Burnett, Indonesia for Jordan, within the category: Health.

Advertising Agency: Leo Burnett Kreasindo, Jakarta, Indonesia
Executive Creative Director: Brian Capel
Designer: Alexander Reagen
Art Directors: Brian Capel
Copywriter: Gloria Martie

Comments (4)

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Amsterdam, The Netherlands's picture
Amsterdam, The ...

I like the idea/concept, but the text is so small and so low in contrast with the whole, that it's quite hard to read.. Maybe white or black text on a (transparent) shape, block, square, whatever...

artdirectoredwardbutstudiovisualizer's picture
Activity Score 136

bad scam

Guest commenter's picture
Guest commenter

Love it!

I saw it at this the explanation for the ad: The best food found in Jakarta are from stalls and push carts, hidden in small alleys between houses and buildings.
Jordan Dental Floss helps you find the hidden food that ought to be found.

Yousuf Rangoonwala's picture
Yousuf Rangoonwala

Brilliant idea, good execution based on the insight about Jakarta's food treasures found on the streets and the role of a dental floss.

Well done Jordan, well done LB! Way to go!!

Indonesia needs to and can do more stuff like this!

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