Related videos by Shutterstock

13 comments

SeanMartin's picture
SeanMartin

*Really* difficult to read, guys. And not the sharpest of concepts.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

the other black guy's picture
the other black guy
12 pencils

i gave up understanding wtf was going on in this ad in the first 20seconds i saw it. but maybe i'm being too critical, sometimes ads work better in the actual medium they were meant for than on a computer screen. but i like the art direction for whatever that's worth

STRTLRS's picture
STRTLRS
1607 pencils

Not very good. Not very clear. Not a real benefit since all floss does the same thing.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

If you have to do scam, make it good. Bad.

Guest commenter's picture
Guest commenter

are you jealous?
or..... you don't have any brilliant idea to compare?

or you don't understand anything about advertising.
you sing.....lish

Guest commenter's picture
Guest commenter

well done guys... and i think it's different from crest glide teeth floss... this one gives real benefit for the readers to find hidden food... because indeed the best food found in Jakarta are from stalls or push carts and hidden.

Art lover's picture
Art lover

people who said this is bad Ad is clearly not from Jakarta. I think this ad is too Local content, only Indonesian could understand. I personaly think this ad is somewhat nice.

Art lover's picture
Art lover

people who said this is a bad Ad is clearly not from Jakarta. I think this ad is too Local content, only Indonesian could understand. Personally,I think this ad is somewhat nice.

Guest commenter's picture
Guest commenter

Get the idea but not clever though.

rzdesign's picture
rzdesign

yeeaaa i thought so.. if they are not indonesian ppl, they would not understand..
anyway, this ad will be very effective to indonesian ppl.. briliant, LB!

Guest commenter's picture
Guest commenter

damn it's a good idea i ever look.
jerry you did it again.....
nice work

you damn good jer......

Guest's picture
Guest

believe it or not, this ad won 5 categories in the local adv award. Great 3d, but the idea? not so though... had to agree with STRTLRS, all flosses do the same thing. What's the USP of Jordan that they wanted to sell? The way I see it, it emphasized too much on the "Find hidden food" term

Guest's picture
Guest

well the idea might be very close to indonesia. but in any damn city, we know the best eating joints are hidden down the ally. it's a concept that anyone understands. true this is what all floss brands do. but do we need USPs now. we are in the era where the consumer is bombarded with similar products. the creatives have found a new way to look at not so exciting product. it's funny. the same ad can run in other cities as well. that's the beauty of it. Yes, I work for leo burnett. that's not the reason I like this ad. hey when was the last time you found an USP in brief? get real people.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments