Wet Floor, 3

September 2012
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Caution! Wet Floor. Jontex Extra Lubricated Condoms.

Advertising School: Miami Ad School, São Paulo, Brazil
Orientation: Paulo André Bione
Art Direction: André Rival
Copywriter: Heloísa Ribeiro

Comments (13)

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WireDino's picture
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This suggests it's a messy product. I don't know about you guys, but if I'm using lube the last thing I want is my bed covered in that stuff. The joke here implies that you'll be using the lube in public places. It's very, "oh, haha" but if this ad is intended to sell a product, then who's the target? The people that buy lube just for these kind of occasions, because then it's funny? it becomes too far fetched. This campaign is a one note joke.