Jonsered: Trade-in campaign, Tractor

Trade-in days
Make sure your old workmate doesn't end up in mistery. We will buy your used machine regardless of manufacturer or condition. Visit your local dealer or

Advertising Agency: Stendahls, Sweden
Art Director: Nicklas Gottrup
Copywriter: Bo Brunoson
Key Account Manager: Håkan Hermansson
Photographer: Carl-Johan / Paulin
Published: January 2011


luispiter's picture
2756 pencils

It's bad

kleenex's picture
34115 pencils

It's good!!!

aRianna_.'s picture
281 pencils


khronos's picture
998 pencils

first off, bad copy, decent visual, i dont know how you are going to get customers to come to your shop or whatever if the mood you set is that dark and brooding
second off, im pretty sure STIGA is a well known brand, im surprised u havent gotten sued yet...looks like the work of an intern

shahidali's picture
4069 pencils

visual lacks story
provide a magnifying glass with the ad. some might be able to retrieve the words.


Billoughsby's picture
5091 pencils

So you are trading in the truck you crashed into a tree for a 20 year old riding lawn mower with a shopping cart attached by bungee.

Yes, I too did a second check to make sure this wasn't student work.

A kind of awful.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

raw tuna's picture
raw tuna
674 pencils

good image

skeMaMen's picture
428 pencils

They should call it "TRADE-IN NIGHTS"... :)

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