Jonsered: Trade-in campaign, Tractor

Trade-in days
Make sure your old workmate doesn't end up in mistery. We will buy your used machine regardless of manufacturer or condition. Visit your local dealer or www.jonsered.com

Advertising Agency: Stendahls, Sweden
Art Director: Nicklas Gottrup
Copywriter: Bo Brunoson
Key Account Manager: Håkan Hermansson
Photographer: Carl-Johan / Paulin
Published: January 2011

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8 comments

luispiter's picture
luispiter
2756 pencils

It's bad

kleenex's picture
kleenex
22858 pencils

It's good!!!

aRianna_.'s picture
aRianna_.
281 pencils

blah...

khronos's picture
khronos
998 pencils

first off, bad copy, decent visual, i dont know how you are going to get customers to come to your shop or whatever if the mood you set is that dark and brooding
second off, im pretty sure STIGA is a well known brand, im surprised u havent gotten sued yet...looks like the work of an intern

shahidali's picture
shahidali
4063 pencils

visual lacks story
provide a magnifying glass with the ad. some might be able to retrieve the words.

shahid

Billoughsby's picture
Billoughsby
5091 pencils

So you are trading in the truck you crashed into a tree for a 20 year old riding lawn mower with a shopping cart attached by bungee.

Yes, I too did a second check to make sure this wasn't student work.

A kind of awful.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

The Mad Adder's picture
The Mad Adder
212 pencils

good image

skeMaMen's picture
skeMaMen
426 pencils

They should call it "TRADE-IN NIGHTS"... :)

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