Jonsered: Trade-in campaign, Lawn mover

Trade-in days
Make sure your old workmate doesn't end up in mistery. We will buy your used machine regardless of manufacturer or condition. Visit your local dealer or www.jonsered.com

Advertising Agency: Stendahls, Sweden
Art Director: Nicklas Gottrup
Copywriter: Bo Brunoson
Key Account Manager: Håkan Hermansson
Photographer: Carl-Johan / Paulin
Published: January 2011

4 comments

luispiter's picture
luispiter
2756 pencils

What

the_lizard_king's picture
the_lizard_king
1259 pencils

Too creepy and too wannabe! I think it cud be shown in a better way. Maybe something lying in dust which went unnoticed with a www.jonsered.com written on the dust or probably something in the attic with a price tag or something. Again this is something that i instantly pulled out of my head.
But this ad is not very impressive!

And then GOD said...
Let there be creativity!!!

khronos's picture
khronos
998 pencils

u dont present a complete picture...what do u have that will make the customer come there? looks like you were aiming for an award, and trying to be slick, failed miserably.
sorry it just doesnt work

kgeiger's picture
kgeiger
7176 pencils

OMG

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