Jonsered Lawnmower: Cow

Our most efficient lawnmawer ever.

Advertising Agency: Stendahls, Goteborg, Sweden
Art Directors: Oscar Plasidius, Niklas Gottrup
Copywriter: Johan Bloch
Account Manager: Håkan Hermansson
Photo: Touch Me

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14 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

over used concept.

Mr.Top's picture
Mr.Top
728 pencils

give me a break!

Torenaga's picture
Torenaga
140 pencils

Great!!!!!

miko1aj's picture
miko1aj
3097 pencils

nice one, well executed. I suppose cow should have her ribs visible as she's starved.

sonucoues2002's picture
sonucoues2002
804 pencils

agree
tht will complete the execution

alvinpck's picture
alvinpck
1467 pencils
lucky's picture
lucky
71 pencils

not good for lawnmower. it's better in low fat milk

Pauflies's picture
Pauflies
205 pencils

The applications it's good, the retouching it's ok, but, it could be possible they took a dog's body?
It reminds me the body of a "Dogo" (i don't know if it's correct in english...)

ryzhkov's picture
ryzhkov
57 pencils

Without ribs visible through skin the cow looks slender instead of skinny.

And the bizarre combination of slenter cow and big udder makes the cow... ehhh.. sexy?!?!

What are they trying to say?

jazarah's picture
jazarah
1262 pencils

not that bad

elgrecones's picture
elgrecones
323 pencils

take a dog... then cut his head off and put a cow head on it...add some tits... now u have a dow.. or a cog... :)
altough, very nice executed!!

Charlie Pratt's picture
Charlie Pratt
427 pencils

If you don't mind getting letters and calls from eating disorder organizations, then this works.

http://www.charlieprattdesign.com

monicamexico's picture
monicamexico
830 pencils

Eh. Boring. People don't buy lawn mowers because they're "efficient". Especially not this model. You need to refocus on the benefit.

Citizen13's picture
Citizen13
478 pencils

Works for me. Don't know about slow people.

"Assume nothing, question everything."

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