How old do you think you are?
Joker Vital Bienfaits, daily support to stay young.
Advertising Agency: Change, France
Creative Director: Alain Dupoux
Copywriter: Alain Dupoux
Art Director: Jeremy Ayad
Photographer : Cédric Delsaux
Published: May 2010
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10 Comments
Hmmm...OK...I'm pretty sure how old I am.
Don't really like the line........
6.1 after 9 votes? Really?
I believe there is a typo - "How old do you think YOUR are?" ...
It's not targeting youth definitely:(
Looks too busy, average.
first - there's typo error, instead of YOU its YOUR. second - the female jumping doesn't look old (i agree that's what the product does to you, but it gives you energy and not makes you wrinkle free), she should have been old; the female depicted in the creative. lastly the communication does not SUPPORT the VITAL piece of the communication.
where did the jumping girl come from? there isnt enough room behind her
Is the guy in the back expressing his feelings towards this ad?
this is an OK idea that looks ridiculous because of bad art direction and crappy photography.
hey why da boy is hiding his face !!???? :S