Johnson's Baby Antibacterial Hand Soap: Palm, 2

Advertising Agency: Ogilvy, Honduras
Creative Directors: Hugo Rück, Flor Font, Tomás Balduzzi
Art Director / Illustrator: Dilan López
Account Supervisor: Ericka Coello
Agency Production: Marco Nelson
Published: August 2013

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10 comments

ADHATERLOVER's picture
ADHATERLOVER
169 pencils

Kindda love it. Sweet.

vlads's picture
vlads
539 pencils

This is Cannes!

baliais's picture
baliais
2527 pencils

Well done

MrPotatoHead's picture
MrPotatoHead
162 pencils

What so brilliant about this. I don't get it!

kleenex's picture
kleenex
26978 pencils

I say this is new and fresh.

morse's picture
morse
15671 pencils

Great!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture
abake
1239 pencils

Took me a while to get it.
And once I got it, it didn't seem too powerful. I mean, this is directed at moms and housewives, yes? And they are supposed to think "damn, so many bacteria that they could actually live in a huge city, if bacteria built cities... wow, I have to go get this product!"... not too sure abut that.

Phiinter's picture
Phiinter
20 pencils

I just wonder if this would make a mother buy this product? Its pretty but is it effective? Not trying to put the fine work done but I think sometimes we do ads for ourselves rather than for the client. The first thing we say about a fine ad is Cannes not even the fact that the ad would sell the product or service of the client. hmmm...

ivanm16's picture
ivanm16
354 pencils

Nice art direction, but i see a problem not a solution with the product.

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