Johnson & Johnson Reach mint dentotape: Chicken

Food has no chance.

Advertising Agency: JWT Dubai, UAE
Executive Creative Directors: Chafic Haddad, Russell Heubach
Creative Director / Copywriter: Dave Nicholson
Art Director: Husen Baba
Account Manager: Rochelle Barreto
Planner: Prabhakar Iyer

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26 comments

2384 pencils

xcreativityWednesday, March 24, 2010 - 05:37

Love the approach, although I think the art is a bit poor

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75 pencils

batsWednesday, March 24, 2010 - 05:57

nice idea!

5009 pencils

DzsoiWednesday, March 24, 2010 - 06:18

They are falling off the rope? I donno, this idea is a little incoherent...

300 pencils

moshoWednesday, March 24, 2010 - 06:23

brilliant !

www.it-evo.com
www.ppdesign.eu

3439 pencils

AdaddictedWednesday, March 24, 2010 - 07:08

I've seen the same idea with similar execution on AotW.......... try to get the links...

withalltherespects

3439 pencils

AdaddictedWednesday, March 24, 2010 - 07:19

Here it is...

http://adsoftheworld.com/media/print/oralb_dental_floss_fish
http://adsoftheworld.com/media/print/oralb_dental_floss_pig
http://adsoftheworld.com/media/print/oralb_dental_floss_chicken

http://adsoftheworld.com/media/print/oral_b_seafood
http://adsoftheworld.com/media/print/oral_b_vegetable
http://adsoftheworld.com/media/print/oral_b_meat

http://adsoftheworld.com/media/print/reach_cow
http://adsoftheworld.com/media/print/reach_chicken
http://adsoftheworld.com/media/print/reach_pork

withalltherespects

3439 pencils

AdaddictedWednesday, March 24, 2010 - 07:27

Ha...Ha... even done by students... this one is close to J&J

http://adsoftheworld.com/media/print/oral_b_dental_floss_dentists_1
http://adsoftheworld.com/media/print/oral_b_dental_floss_dentists_2
http://adsoftheworld.com/media/print/oral_b_dental_floss_dentists_3

withalltherespects

353 pencils

CUTIEPIEWednesday, March 24, 2010 - 12:54

None of 'em are close, its a nice approach, same thought but different execution stop saying done cause if this is done for u and you cant get the subtleness between them, then u dont deserve to be working in advertising!!!

6780 pencils

kerguWednesday, March 24, 2010 - 13:01

agree! ....

3439 pencils

AdaddictedThursday, March 25, 2010 - 03:58

Your right brain needs some immediate maintenance! 'DONE' doesn't mean XEROX!

withalltherespects

388 pencils

macluvinSunday, March 28, 2010 - 22:29

keeps dentist out. gets food out. what can i say, they're similar visual, but different concept. good job nonetheless.

1379 pencils

Gi_boThursday, December 16, 2010 - 18:07

Why?, really, why?, I dont understand why u say these are similar ideas with similar executions. Because they all show animals? these last ones u posted even go a completeley different direction. So showing animals of any sort to talk about dental hygene means repeating an idea and an execution ?,

GiBo

1379 pencils

Gi_boThursday, December 16, 2010 - 18:08

GiBo

1799 pencils

Marlus LauWednesday, March 24, 2010 - 08:10

I think it's not very alike.

I like it! Nice idea.

3321 pencils

alexander_bickovWednesday, March 24, 2010 - 08:12

Superb

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3148 pencils

HiperionWednesday, March 24, 2010 - 08:25

Another dental floss ad!!!
oohh!!!

353 pencils

CUTIEPIEWednesday, March 24, 2010 - 12:56

THIS is a better comment for this ad but unless we are seeing the same chicken on a rope from another ad, then this isnt done!!! GEEZ

54 pencils

faiziartWednesday, March 24, 2010 - 10:36

mind bowling

662 pencils

michelangeloWednesday, March 24, 2010 - 10:53

a good insight produces thousands of ideas

1568 pencils

Phil LestinoWednesday, March 24, 2010 - 11:35

what a load of cock-a-doodle-do

3067 pencils

LeeHarveyWednesday, March 24, 2010 - 13:13

Comment of the day! LOL

17 pencils

alvarockWednesday, March 24, 2010 - 13:14

ANIMALS ARE NOT FOOD
This is specism !

917 pencils

premcThursday, March 25, 2010 - 03:54

not original !!!

radical

233 pencils

EnsambladorThursday, March 25, 2010 - 21:15

Why everybody uses animals to simbolize food? First time was ok, but not anymore.

656 pencils

brandingworthsp...Friday, March 26, 2010 - 13:37

I love it! Jajajja

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66 pencils

bbdofreshSunday, April 25, 2010 - 23:35

it's funny.

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