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Agency: 
Published/Aired: 
May 2013
Description: 

Kids cry, but it’s not the shampoo’s fault.

Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio

Comments (12)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

ugly art. poor choice of execution. insight was good, couldve been a really fun ad. id have gone with some kind of illustration

Peter Frank's picture
Peter Frank
Activity Score 532

No thanks.

printlover's picture
printlover
Activity Score 587

ouch

alex razzaghi's picture
alex razzaghi
Activity Score 243

Good job . it's not easy to be original

9701701@qq.com's picture
9701701@qq.com
Activity Score 59

Cute image. How about to take kids out of the glass cap?

Life itself doesn't have meaning, which should be created by ourselves.

ChuckN's picture
ChuckN
Activity Score 139

Different. But ugly.

RichardCl's picture
RichardCl
Activity Score 121

I think you're making it more difficult to figure out by using the big glass eye.

You don't need the eye, to get the concept across.

I'd focus on getting the concept across cleanly.

andylefty's picture
andylefty
Activity Score 4535

Can't recognise the object in this one. Other too are okay but there is something slightly forced about the whiteness.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

So you see tears with this shampoo. Quite the opposite of what it's trying to say.

kleenex's picture
kleenex
Activity Score 43452

Different, but not super.

@ravdi's picture
@ravdi
Activity Score 50

nice illustration

imagineit's picture
imagineit
Activity Score 550

Not sure about this - don't get it, don't like it - bit freaky

certaintly's picture
certaintly
Activity Score 3994

ugly art. poor choice of execution. insight was good, couldve been a really fun ad. id have gone with some kind of illustration

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