Johnson & Johnson: Green

Kids cry, but it’s not the shampoo’s fault.

Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio


Peter Frank's picture
Peter Frank
532 pencils

No thanks.

printlover's picture
565 pencils


alex razzaghi's picture
alex razzaghi
243 pencils

Good job . it's not easy to be original's picture
59 pencils

Cute image. How about to take kids out of the glass cap?

Life itself doesn't have meaning, which should be created by ourselves.

ChuckN's picture
122 pencils

Different. But ugly.

RichardCl's picture
123 pencils

I think you're making it more difficult to figure out by using the big glass eye.

You don't need the eye, to get the concept across.

I'd focus on getting the concept across cleanly.

andylefty's picture
4537 pencils

Can't recognise the object in this one. Other too are okay but there is something slightly forced about the whiteness.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

So you see tears with this shampoo. Quite the opposite of what it's trying to say.

kleenex's picture
37457 pencils

Different, but not super.

@ravdi's picture
50 pencils

nice illustration

imagineit's picture
550 pencils

Not sure about this - don't get it, don't like it - bit freaky

certaintly's picture
4052 pencils

ugly art. poor choice of execution. insight was good, couldve been a really fun ad. id have gone with some kind of illustration

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