SC Johnson: Eye

Do you know what your kids are watching?
Parental guidance needed in every access to tv & internet keep your kids' eyes away from pornography.

Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Widyalupi Nonis
Art Director: Ridward Ongsano
Copywriter: Rina Putri
DI Artist: C Production
Photographer: Gerard Adi
Published: August 2010

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42 comments

JLL's picture
JLL
257 pencils

Done!!!!!!!!!!!!!!!
In spain!

A porn festival in Barcelona!

Guest's picture
Guest

Brilliant!

Guest's picture
Guest

Have you ever seen before ? i Think that is made for the 12th Festival of Erotic Films in Barcelona, whit the same concept. FICEB 2004.

atb2005's picture
atb2005
13567 pencils

Where is Sirvan??? He "looooooves" rip offs! haha I see an eye. What do you guys see?

sirvan's picture
sirvan
29870 pencils

Do your parents know you're using the computer?

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

No, do yours know?

Guest's picture
Guest

it's a nice idea, but it's an ad for SC Johnson, not for Johnson & Johnson (they're separate, unrelated, independent companies)

abake's picture
abake
1239 pencils

Old old old... and not that good at it.

Guest's picture
Guest

Done 3,000 times.

Guest's picture
Guest

For an erotic film festival, great, for parental control, i don´t think so.

.hedúnadan.

Bahamut's picture
Bahamut
105 pencils

Very Old Concept.

Shawali's picture
Shawali
8385 pencils

I've seen the same idea back in 2004.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Billoughsby's picture
Billoughsby
5091 pencils

Pretty tacky.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

Kids' anti-porn message that visually suggests genitals. "Clever."

Will Think for Salary

Guest's picture
Guest

this message is not for the kids.

Guest's picture
Guest

Nice Job.

SAM75's picture
SAM75
218 pencils

Nice Job.

Temple's picture
Temple
9621 pencils

Ivan, you can't be serious, bringing us this recycled crap. Hey Indonesia, I know you 're a poor country, but go buy some luerzers archives, then stop copying, then come back.

Guest's picture
Guest

What if kids see this ad? It's disturbing!

michelangelo's picture
michelangelo
660 pencils

it was also done in UAE sometime back in the early 2000's

Cladman's picture
Cladman
74 pencils

Would have been better for an adult product like a porn festival. A little too creepy for the parental control. Still that's just me. It's pretty compelling.

Guest's picture
Guest

Because for God's sake you wouldn't want a child to see a vagina. S/he just came out of one. Been there, done that.

elyoshiro's picture
elyoshiro
545 pencils

Not again please!!

Guest's picture
Guest

Magazine eye is watching you masturbate.

Anonymous Author's picture
Anonymous Author
1541 pencils

That tummy button has eaten an eyeball.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

First time I've ever seen a vagina

Guest's picture
Guest

another ad for alain mikli?

Moonshark's picture
Moonshark
139 pencils

nice done

Guest's picture
Guest

I had to study this for a good 5 seconds to get the message. I'm gay and thus have no interest or subconscious trigger associated with it. Yeah, really clever J+J.

Notorious's picture
Notorious
631 pencils

I'd like to bang her eye.

outsmart me, if you can

Dzsoi's picture
Dzsoi
5268 pencils

You are funny but sick :)

bobby666's picture
bobby666
1460 pencils

i quite liked it. though I haven't seen the earlier ones done on the same concept. pretty good and yes captivating for an adult's eyes.

Guest's picture
Guest

This is not a Johnson & Johnson ad, but a SC Johnson ad !!!!
Look at the logo !

ivan's picture
ivan

Fixed, thanks.

Ivan Raszl, admin of AotW

Guest's picture
Guest

I can't imagine SC Johnson approving this. There is no connection with the brand at all and no further campaign about the subject so I consider this a very cheap SCAM ad. Asian countries are so ridiculous.

Guest's picture
Guest

The agency removed the ad. So it was a scam.

Guest's picture
Guest

Why not do genitals that look like eyes instead!

Guest's picture
Guest

Terms and conditions of this site stat that a submission CAN'T be removed by an agency??? what's doing here then???

ivan's picture
ivan

That's true. We wanted to avoid a time consuming law suit even though we're in the right. :)

Ivan Raszl, admin of AotW

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