Diabetes Kills
I don't get this ad. Maybe because I don't know enough about the subject. Maybe because I can't read the signoff on the top. Is that a bee? Bee. Honey. Sugar. Am I on the right track? Help me if you can solve this puzzle.
Credit: OgilvyOne Mumbai, Pramod SHarma, Vipul Salve
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15 Comments
hmm... ants love sweets. our sugar containers at home are usually attacked by ants. diabetes = blood sugar. ants + too much sugar = diabetes
I think that the animal is a ant. The ants work very hard. Always collecting food for the winter. What is one of the things they like the most? Sugar. I iamgine they want to do this analogy ;)
The common indication of diabetes is that sugar is in the urine and if there a lot of ants in the bathroom it means someone has diabetes
diabetes = blood sugar. too much sugar in your blood can kill.
Dead Ant = Ants eat sugar, they like a lot of sugar, and too much sugar for ant... Sugar can kill, that's the message.
Er. Judging by the comments, apparently the ad didn't do the job. I didn't get it either. Takes you 360 degrees just end up with a stupid methaphor, left me with "Oh, that's it".
I understand the concept, but what's with the overwhelming white space?
Looks like an ad rejected by the client. Trying to be too clever.
~~be cool eh!~~
~~this paranoid survived!~~
noooooooo
I am diabetic and I dont get this ad at all.... you faint if you dont have enough sugar so whats with the ant!!
thats an ant.. ants loves sugar therefore the ant dies because of diabetes
NOT.
That's the sugar ant (Camponotus consobrinus). Seems like there's a biologist working in the office...
i thought that it was a picture of a very very fat person that didn't fit on the page. it was too disappointing to find out about the ant. way too s l o w for an ad.
What an absolutely mindless ad...
The blank space means a lot of sugar! Brillant!