March 2010

Advertising Agency: JWT Dubai, UAE

Print advertisment created by JWT, United Arab Emirates for Johnson & Johnson, within the category: Health.

Food has no chance.

Executive Creative Directors: Chafic Haddad, Russell Heubach
Creative Director / Copywriter: Dave Nicholson
Art Director: Husen Baba
Account Manager: Rochelle Barreto
Planner: Prabhakar Iyer

Comments (12)

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xcreativity's picture
Activity Score 2374


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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talkingisfree's picture
Activity Score 2712

Thhis is really bad, art direction is very lame and the idea is just a joke, that's all.

atb2005's picture
Activity Score 13557

I disagree. As a whole, I think the campaign is good. My only issue with this particular ad is that it shows a cow. Do people eat cows in UAE? Milk is one thing, but you need no dental floss for that.

Adaddicted's picture
Activity Score 3435

they do, but not pork!


atb2005's picture
Activity Score 13557

I would like to retract my question. It was really stupid. It's just that I eat only chicken and turkey, and for a moment I got confused, seeing a cow! lol

Brain-Art's picture
Activity Score 1101

Tryed hard to be creative

atb2005's picture
Activity Score 13557

I was thinking I'd have made these animals look like they are stunned, surprised or shocked, to make the campaign even funnier. Because, right now they are looking like they are having fun or something. Still, I love the campaign. I like the fact that they used red as a background color.

faiziart's picture
Activity Score 54

i love chicken lols

AJBS's picture
Activity Score 4

All of you are a gang of fools, how can you just say something is bad when you ever have won an award in your poor creative lifes, the idea is good, and the art direction is simple, you should first win a name to judge a work, you are nobody, think people, think, thats our job.

atb2005's picture
Activity Score 13557

I agree (though I wouldn't call people fools). It's ok to not like this campaign or any other, but to give it 2 stars (or anything less than five) is just unfair. This is really not THAT bad.

Adaddicted's picture
Activity Score 3435

Lmao that's the funniest from the chief of fools!!!
even forgot to provide the links to his award shelves and creativity.

Just registered to feel big by putting others down with a retarded comment.


imagineit's picture
Activity Score 550

I never have that much cow...

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