Johnny Loco International: Desert

Advertising Agency: New Message Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Production: Rosanne Surie, Catherine Dijkstra
Photography: Rene Kramers (
Retouching: Magic (


jem's picture
20 pencils

its completely out-rated to ride a bicycle on sand dunes.. this ad is soo fake.. though i grasp the concept...

ivan's picture

You're right, but this is not NG, but a fashion ad.

Ivan Raszl, admin of AotW

freakart's picture
534 pencils

fashion ad? in the first one somebody said it's a bycicle ad.


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ivan's picture

Sorry, I meant to say it's a fashion style ad.

Ivan Raszl, admin of AotW

Keil0r's picture
30 pencils

The photo is just great.

Alami's picture
46 pencils

really great photo...

& fake comment jem...

BWeesper's picture
47 pencils

Nice shots.. concept is not that strong

happydaze's picture
17 pencils

cool shot

Guest's picture

wutever alami..plz keep ur comments about me to ur self...

STRTLRS's picture
1607 pencils

If people can't get wether this is a photographer's ad, a fashion ad or a bicycle ad, then it's simply a bad ad.

I think, therefore... yeah.

shahidali's picture
4069 pencils

well summarized.


ALaa Abofarraj's picture
ALaa Abofarraj
11 pencils

it's a nice ad and great photo

Guest's picture

I am kind of susprised because of the name of the brand...

"Johnny Loco" sounds like "Yo ni loco", a common phrase for mexicans when you wouldn´t do something. Like "Not even crazy"

STRTLRS's picture
1607 pencils

OK, upon further inspection, the bikes have the name Johnny Loco" written on them so I'm guessing it's a campaign for the bikes. But really, this bike doesn't like like something you'd go exploring on; it looks like it will break down within the first two kilometers.

I think, therefore... yeah.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Works well as a picture.
Made me look closer, wouldn't have guessed it was for a frock!

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