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Desert

Agency: 
Published/Aired: 
July 2009
Description: 
Advertising Agency: New Message Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Production: Rosanne Surie, Catherine Dijkstra
Photography: Rene Kramers (www.reneez.com)
Retouching: Magic (www.magicgroup.nl)

Comments (16)

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Highest Rated

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Works well as a picture.
Made me look closer, wouldn't have guessed it was for a frock!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

I love this ad

jem's picture
jem
Activity Score 20

its completely out-rated to ride a bicycle on sand dunes.. this ad is soo fake.. though i grasp the concept...

ivan's picture
ivan

You're right, but this is not NG, but a fashion ad.

freakart's picture
freakart
Activity Score 534

fashion ad? in the first one somebody said it's a bycicle ad.

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Creativity!

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ivan's picture
ivan

Sorry, I meant to say it's a fashion style ad.

Keil0r's picture
Keil0r
Activity Score 30

The photo is just great.

Alami's picture
Alami
Activity Score 46

really great photo...

& fake comment jem...

BWeesper's picture
BWeesper
Activity Score 47

Nice shots.. concept is not that strong

happydaze's picture
happydaze
Activity Score 17

cool shot

Guest's picture
Guest

wutever alami..plz keep ur comments about me to ur self...

STRTLRS's picture
STRTLRS
Activity Score 1601

If people can't get wether this is a photographer's ad, a fashion ad or a bicycle ad, then it's simply a bad ad.

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I think, therefore... yeah.

shahidali's picture
shahidali
Activity Score 4069

well summarized.

shahid

ALaa Abofarraj's picture
ALaa Abofarraj
Activity Score 11

it's a nice ad and great photo

Guest's picture
Guest

I am kind of susprised because of the name of the brand...

"Johnny Loco" sounds like "Yo ni loco", a common phrase for mexicans when you wouldn´t do something. Like "Not even crazy"

STRTLRS's picture
STRTLRS
Activity Score 1601

OK, upon further inspection, the bikes have the name Johnny Loco" written on them so I'm guessing it's a campaign for the bikes. But really, this bike doesn't like like something you'd go exploring on; it looks like it will break down within the first two kilometers.

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I think, therefore... yeah.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Works well as a picture.
Made me look closer, wouldn't have guessed it was for a frock!

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