John West with Omega 3: Railings

Because sometimes their brains need a little extra help.

Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart
Published: May 2010

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17 comments

TommyO's picture
TommyO
1866 pencils

So funny. :-)

Guest's picture
Guest

bhy hee in jails? he too yang no?

Blashyrkh's picture
Blashyrkh
32698 pencils

Visuals are good but not the layout

alexander_bickov's picture
alexander_bickov
3279 pencils

Amnestia International :)

whatthefudge's picture
whatthefudge
1268 pencils

Haha, funny idea!

Guest's picture
Guest

kind of confusing with his head (brain) involved in the action. the other one's better.

Dzsoi's picture
Dzsoi
5268 pencils

I like the other one better because there is anticipation, while on this ad he is already in trouble. Not even a John West would help him now!

CUTIEPIE's picture
CUTIEPIE
347 pencils

OMG i laughed at this but it so crude, pure little kid i wanna help, am gonna cry!!! Look at his little face all filled with anguish!

keithstoeckeler's picture
keithstoeckeler
425 pencils

Getting a head stuck in between railings will never get old.

Phil Lestino's picture
Phil Lestino
1670 pencils

Ah... John West's new canned child brain with extra omega 3......delicious!

paumarques's picture
paumarques
1314 pencils

genial!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Ramezani's picture
Ramezani
315 pencils

love the line... but dont begin with "because" :-)

Bianconiglio's picture
Bianconiglio
406 pencils

Funny but... is this the right insight?

Dreambang's picture
Dreambang
218 pencils

boy needed little more confused/good expressions here.. to portray the concept more clearly ....

popdistortion's picture
popdistortion
1594 pencils

I would have liked this if this hadn't already been done a lot better. And even if this is for a different product it feels very 'stolen'. Hope that's not the case.

This is what I'm referring to:
http://www.colensobbdo.co.nz/#/Work/59/Calciyum/

philippertl's picture
philippertl
656 pencils

Really like this series! :-)

velle's picture
velle
1550 pencils

hahaaha... "stupid kid!" i love this ad - i cant tell you how many times ive thought that of kids... and a dolts ;-)

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