John West with Omega 3: Beehive

Because sometimes their brains need a little extra help.

Omega 3 is proven to improve brain function and development in children. John West contains Omega 3, because sometimes childrens' brains need a little extra help.

Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart
Published: May 2010

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TommyO's picture
1866 pencils

Hilarious - only the copy could be better. I'm tired of copies that start with "sometimes... etc".

Dzsoi's picture
5268 pencils

I like it too. Well, I think they should have skipped the 'Because...' formula. 'Sometimes their brains need...' is okay with me.

Phil Lestino's picture
Phil Lestino
1670 pencils

You'll be glad to notic3e that this one starts with 'because'....

HJ8909's picture
26 pencils

I dont like it!

Guest's picture

OoOoOoo... and you are?

Guest's picture

love this campaign! hilarious!!

Smore's picture
54 pencils


Hiperion's picture
3138 pencils

well done :)

paumarques's picture
1314 pencils

felicitats! excelent campanya!

Pau Marquès
(+34) 670 36 79 83

Guest's picture

really great! hilarious! I also think no need to put because.

picktokyo's picture
1404 pencils

I hate the "because..." format. It's like looking at first year student's work

Dreambang's picture
218 pencils

the font and the style used for the copy didn't go with the concept .. very basic one ..
and the image is also very dark cant see clearly stick in boys hand..

it could be better :-(

philippertl's picture
656 pencils

Haha, I love it! :-)

Guest's picture

It's not that funny. It's very studenty and it insults parents by saying buy this for your kids because they may be a bit thick.

velle's picture
1550 pencils

we were ALL stupid as kids......... then we NEVER grow out of it, really :D

Guest's picture

reminds me of the National Geographic Kids stuff done by Fox P2 and the National Geographic stuff is Waaaaay better

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