John West with Omega 3: Beehive
Because sometimes their brains need a little extra help.
Omega 3 is proven to improve brain function and development in children. John West contains Omega 3, because sometimes childrens' brains need a little extra help.
Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart
Published: May 2010
16 Comments
Hilarious - only the copy could be better. I'm tired of copies that start with "sometimes... etc".
That's me!
http://blog.tapuz.co.il/wranger
I like it too. Well, I think they should have skipped the 'Because...' formula. 'Sometimes their brains need...' is okay with me.
You'll be glad to notic3e that this one starts with 'because'....
I dont like it!
OoOoOoo... and you are?
love this campaign! hilarious!!
scary
well done :)
felicitats! excelent campanya!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
really great! hilarious! I also think no need to put because.
I hate the "because..." format. It's like looking at first year student's work
the font and the style used for the copy didn't go with the concept .. very basic one ..
and the image is also very dark cant see clearly stick in boys hand..
it could be better :-(
Haha, I love it! :-)
www.philippertl.co.uk
It's not that funny. It's very studenty and it insults parents by saying buy this for your kids because they may be a bit thick.
we were ALL stupid as kids......... then we NEVER grow out of it, really :D
reminds me of the National Geographic Kids stuff done by Fox P2 and the National Geographic stuff is Waaaaay better