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Railings

Published/Aired: 
May 2010
Description: 

Because sometimes their brains need a little extra help.

Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart

Comments (17)

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Highest Rated

velle's picture
velle
Activity Score 1550

hahaaha... "stupid kid!" i love this ad - i cant tell you how many times ive thought that of kids... and a dolts ;-)

TommyO's picture
TommyO
Activity Score 1866

So funny. :-)

Guest's picture
Guest

bhy hee in jails? he too yang no?

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Visuals are good but not the layout

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Amnestia International :)

whatthefudge's picture
whatthefudge
Activity Score 1266

Haha, funny idea!

Guest's picture
Guest

kind of confusing with his head (brain) involved in the action. the other one's better.

Dzsoi's picture
Dzsoi
Activity Score 8073

I like the other one better because there is anticipation, while on this ad he is already in trouble. Not even a John West would help him now!

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

OMG i laughed at this but it so crude, pure little kid i wanna help, am gonna cry!!! Look at his little face all filled with anguish!

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Getting a head stuck in between railings will never get old.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Ah... John West's new canned child brain with extra omega 3......delicious!

paumarques's picture
paumarques
Activity Score 1312

genial!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Ramezani's picture
Ramezani
Activity Score 315

love the line... but dont begin with "because" :-)

Bianconiglio's picture
Bianconiglio
Activity Score 406

Funny but... is this the right insight?

Dreambang's picture
Dreambang
Activity Score 239

boy needed little more confused/good expressions here.. to portray the concept more clearly ....

Dang

popdistortion's picture
popdistortion
Activity Score 1592

I would have liked this if this hadn't already been done a lot better. And even if this is for a different product it feels very 'stolen'. Hope that's not the case.

This is what I'm referring to:
http://www.colensobbdo.co.nz/#/Work/59/Calciyum/

philippertl's picture
philippertl
Activity Score 656

Really like this series! :-)

velle's picture
velle
Activity Score 1550

hahaaha... "stupid kid!" i love this ad - i cant tell you how many times ive thought that of kids... and a dolts ;-)

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