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John West: Perfectly cut, 3

John West: Perfectly cut, 3
Your rating: None Average: 4.6 (24 votes)

Advertising Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Deputy Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Producers: Sandi Gracin, Natalie Loveridge
Photographer: Andreas Smetana
Retoucher: Electric Art
via: Bestadsontv

15 Comments

everartz's picture 7590 pencils
everartz | Wed, 2010-03-03 02:29

so what are they selling here the fish or the man's muscular body?

| Everartz |

xcreativity's picture 2384 pencils
xcreativity | Wed, 2010-03-03 03:37
3

agree with everartz... something is wrong in this ad

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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hilazon's picture 150 pencils
hilazon | Wed, 2010-03-03 04:36

lame

npravn's picture 159 pencils
npravn | Wed, 2010-03-03 06:00
7

@ everatz: I guess they're selling perfectly cut chunks of tuna - according to the pack shot. Nice and appealing ads – not at least when considering the supposed target group.

JLL's picture 167 pencils
JLL | Wed, 2010-03-03 15:58

That's the concept but I'm afraid it's only working with the feminine target...

Waheed's picture 47 pencils
Waheed | Wed, 2010-03-03 08:08

Bad

JLL's picture 167 pencils
JLL | Wed, 2010-03-03 15:56

Ad for girls only, I suppose...

bertie's picture 54 pencils
bertie | Wed, 2010-03-03 16:15

Nice. Like it.

Bangads's picture 65 pencils
Bangads | Thu, 2010-03-04 04:25

I think it indicates fresh...just now packed after fishing...well maybe cutting was taken care of by the fisherman!

Hiperion's picture 3108 pencils
Hiperion | Thu, 2010-03-04 10:39
1

pufff.... horrible...

Hibon's picture 3609 pencils
Hibon | Thu, 2010-03-04 14:26
2

They should show us the real John West... you will be surprised. (you will never eat fish:)

Simple ideas are the best !

liza's picture 10 pencils
liza | Fri, 2010-03-05 08:44

@xcreativity: do you create ads at all? or do you just browse through ads of the world all day, critting EVERYTHING you come across?

Hibon's picture 3609 pencils
Hibon | Fri, 2010-03-05 14:19

Liza, you would be surprised to see who is behind each comment, your boss, your client, a Cannes judge, a art student , a creative director, ...?... 95% of the comments are from people linked to advertising. Concerning this ad...this fisherman could find another job, no?

Simple ideas are the best !

michelangelo's picture 662 pencils
michelangelo | Wed, 2010-03-10 08:05

fresh... but nothing of value to the john west brand since these ads can work even for a sushi company

Brent_Blair's picture 75 pencils
Brent_Blair | Thu, 2011-02-24 23:50

SOLID.

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