John West: Perfectly cut, 3

Advertising Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Deputy Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Producers: Sandi Gracin, Natalie Loveridge
Photographer: Andreas Smetana
Retoucher: Electric Art
via: Bestadsontv

15 comments

everartz's picture
everartz
7611 pencils

so what are they selling here the fish or the man's muscular body?

| Everartz |

xcreativity's picture
xcreativity
2374 pencils

agree with everartz... something is wrong in this ad

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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hilazon's picture
hilazon
150 pencils

lame

npravn's picture
npravn
159 pencils

@ everatz: I guess they're selling perfectly cut chunks of tuna - according to the pack shot. Nice and appealing ads – not at least when considering the supposed target group.

JLL's picture
JLL
312 pencils

That's the concept but I'm afraid it's only working with the feminine target...

Waheed's picture
Waheed
47 pencils

Bad

JLL's picture
JLL
312 pencils

Ad for girls only, I suppose...

bertie's picture
bertie
54 pencils

Nice. Like it.

Bangads's picture
Bangads
65 pencils

I think it indicates fresh...just now packed after fishing...well maybe cutting was taken care of by the fisherman!

Hiperion's picture
Hiperion
3138 pencils

pufff.... horrible...

Hibon's picture
Hibon
3736 pencils

They should show us the real John West... you will be surprised. (you will never eat fish:)

Simple ideas are the best !

liza's picture
liza
10 pencils

@xcreativity: do you create ads at all? or do you just browse through ads of the world all day, critting EVERYTHING you come across?

Hibon's picture
Hibon
3736 pencils

Liza, you would be surprised to see who is behind each comment, your boss, your client, a Cannes judge, a art student , a creative director, ...?... 95% of the comments are from people linked to advertising. Concerning this ad...this fisherman could find another job, no?

Simple ideas are the best !

michelangelo's picture
michelangelo
660 pencils

fresh... but nothing of value to the john west brand since these ads can work even for a sushi company

Brent_Blair's picture
Brent_Blair
75 pencils

SOLID.

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