John West: Perfectly cut, 2

Advertising Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Deputy Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Producers: Sandi Gracin, Natalie Loveridge
Photographer: Andreas Smetana
Retoucher: Electric Art
via: Bestadsontv

15 comments

Adaddicted's picture
Adaddicted
3435 pencils

nice photography and retouching

withalltherespects

xcreativity's picture
xcreativity
2374 pencils

i just don't get the copy and the link to the visual. but good photography good

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Patata Casada's picture
Patata Casada
118 pencils

I think the man's muscles are carve or cut, like the tuna... :S

bad astronaut's picture
bad astronaut
544 pencils

are you really in advertising?

Phil Lestino's picture
Phil Lestino
1680 pencils

Is that a salmon in his trousers??

Waheed's picture
Waheed
47 pencils

i think that the idea is focusing on the muscular man who has enough power to cut the salmon perfectly...

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Weak and very gay...

bad astronaut's picture
bad astronaut
544 pencils

just like your comment. :)

Ensamblador's picture
Ensamblador
239 pencils

I think is very well executed and original. The idea to present a tuna brand with perfectly cut models is quite fresh. I don´t know in your countries but in México a large amount of women still decide purchase of food. This campaigne definetly hits women and of course gays.

platonicaholix's picture
platonicaholix
5 pencils

c'mon,,,just give some appreciation to the team...at least the photography,,,

platonicaholix's picture
platonicaholix
5 pencils

c'mon,,,just give some appreciation to the team...at least the photography,,,

CDO's picture
CDO
14 pencils

Tuna is a very low fat protein. It's good for staying in shape, or for a low fat diet. This is probably aimed at body-conscious, health-conscious consumers.

kevgroat's picture
kevgroat
175 pencils

puns are just not the way to go, but with this i am now dumber

rhysnas's picture
rhysnas
2 pencils

cut is a way of saying someone is muscly and defined in australia.. now u shud ge tit..

Brent_Blair's picture
Brent_Blair
75 pencils

The boat one was better

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