John West: Perfectly cut, 2
Advertising Agency: Grey Melbourne, Australia
Executive Creative Director: Ant Shannon
Deputy Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Producers: Sandi Gracin, Natalie Loveridge
Photographer: Andreas Smetana
Retoucher: Electric Art
via: Bestadsontv
15 comments
nice photography and retouching
withalltherespects
i just don't get the copy and the link to the visual. but good photography good
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Alexandre Brito
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I think the man's muscles are carve or cut, like the tuna... :S
are you really in advertising?
Is that a salmon in his trousers??
i think that the idea is focusing on the muscular man who has enough power to cut the salmon perfectly...
Weak and very gay...
just like your comment. :)
I think is very well executed and original. The idea to present a tuna brand with perfectly cut models is quite fresh. I don´t know in your countries but in México a large amount of women still decide purchase of food. This campaigne definetly hits women and of course gays.
c'mon,,,just give some appreciation to the team...at least the photography,,,
c'mon,,,just give some appreciation to the team...at least the photography,,,
Tuna is a very low fat protein. It's good for staying in shape, or for a low fat diet. This is probably aimed at body-conscious, health-conscious consumers.
puns are just not the way to go, but with this i am now dumber
cut is a way of saying someone is muscly and defined in australia.. now u shud ge tit..
The boat one was better