John West: Less Mess

The heroic story of canned tuna you don't have to drain.

John West No Drain tuna has used the endline 'Less Mess' since its launch 2 years ago. With all the latest global excitement around the film Les Mis, we couldn't resist the opportunity to play on it.

Advertising Agency: CheethamBellJWT, Manchester, UK
Art Director: Martin Smith
Copywriter: Andy Huntingdon
Published: January 2013

Related videos by Shutterstock

9 comments

tazyboy's picture
tazyboy
777 pencils

nice art direction...nothing special

kleenex's picture
kleenex
22754 pencils

I say the ad is okay..

chihirokiss's picture
chihirokiss
74 pencils

punny ad... XD

Phil Lestino's picture
Phil Lestino
1660 pencils

Can someone stop dsfweshithead from sticking his ad in all the comments....as if anyone visiting this site is gonna buy his hit!
oh and the ad for the tuna is ok

eins-eins-null's picture
eins-eins-null
867 pencils

i'd like it much more without reference to the movie.
oh and yeah i totally agree: someone please kill that dsfslut even though it's the kind of sarkasm i normally like to annoy advertisers with advertising :)

Andy Huntingdon's picture
Andy Huntingdon
9 pencils

What? Without reference to the movie it would make no sense.

Andy

ankitadv's picture
ankitadv
826 pencils

fine

chihirokiss's picture
chihirokiss
74 pencils

@ andy: ditto here...

that's why it sez after "Post new comment": Do not SPAM or LINK DROP. ugh... this is utterly insane. wanna punch that guy right on the face (if i ever see him/her in person).. >:-( hmmp.

chihirokiss's picture
chihirokiss
74 pencils

or can somebody report him/her for drop-linking? could work, perhaps... /shrugs

Log in or register to post comments