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Beehive

Published/Aired: 
May 2010
Description: 

Omega 3 is proven to improve brain function and development in children. John West contains Omega 3, because sometimes childrens' brains need a little extra help.

Because sometimes their brains need a little extra help.

Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart

Comments (16)

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Highest Rated

velle's picture
velle
Activity Score 1550

we were ALL stupid as kids......... then we NEVER grow out of it, really :D

TommyO's picture
TommyO
Activity Score 1866

Hilarious - only the copy could be better. I'm tired of copies that start with "sometimes... etc".

Dzsoi's picture
Dzsoi
Activity Score 8135

I like it too. Well, I think they should have skipped the 'Because...' formula. 'Sometimes their brains need...' is okay with me.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

You'll be glad to notic3e that this one starts with 'because'....

HJ8909's picture
HJ8909
Activity Score 26

I dont like it!

Guest's picture
Guest

OoOoOoo... and you are?

Guest's picture
Guest

love this campaign! hilarious!!

Smore's picture
Smore
Activity Score 54

scary

Hiperion's picture
Hiperion
Activity Score 3138

well done :)

paumarques's picture
paumarques
Activity Score 1312

felicitats! excelent campanya!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

really great! hilarious! I also think no need to put because.

picktokyo's picture
picktokyo
Activity Score 1404

I hate the "because..." format. It's like looking at first year student's work

Dreambang's picture
Dreambang
Activity Score 239

the font and the style used for the copy didn't go with the concept .. very basic one ..
and the image is also very dark cant see clearly stick in boys hand..

it could be better :-(

Dang

philippertl's picture
philippertl
Activity Score 656

Haha, I love it! :-)

Guest's picture
Guest

It's not that funny. It's very studenty and it insults parents by saying buy this for your kids because they may be a bit thick.

velle's picture
velle
Activity Score 1550

we were ALL stupid as kids......... then we NEVER grow out of it, really :D

Guest's picture
Guest

reminds me of the National Geographic Kids stuff done by Fox P2 and the National Geographic stuff is Waaaaay better

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