John West: Bear

John West
The best

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Production company: Electric Art
Account Director: Ben Dalla Riva
Agency Producer: Sandi Gracin
Retoucher: Paul Gawman

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8 comments

morse's picture
morse
15532 pencils

It kinda makes me sad. Not sure why...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pork_eater's picture
pork_eater
662 pencils

Maybe cause it looks more like an environmental topic, like 'stop ocean pollution'.

pierrelastname's picture
pierrelastname
2869 pencils

EASY, BASIC, AND nothing new

Bob.C's picture
Bob.C
1135 pencils

The concept is ok, but with the art direction I end up feeling sorry for the bear (the expression? the string bag? maybe the fact everything else is natural?) and as if I would be robbing the poor bear if I bought the product.

I feel that if it would work better as part of a tv campaign where some character could be put in the bear (maybe it is and we didn't see the ad)

abdeLooK's picture
abdeLooK
252 pencils

the bear looks like he is drowing..

gadgets's picture
gadgets
1063 pencils

I agree...

ace85le's picture
ace85le
3939 pencils

sending off the wrong vibe. no no no

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purshotham's picture
purshotham
455 pencils

Very sad...

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