John West: Bear

John West: Bear
Average: 6 (21 votes)

John West
The best

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Production company: Electric Art
Account Director: Ben Dalla Riva
Agency Producer: Sandi Gracin
Retoucher: Paul Gawman

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8 comments

morse's picture
11501 pencils
morseSunday, June 19, 2011 - 22:59

It kinda makes me sad. Not sure why...

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pork_eater's picture
640 pencils
pork_eaterWednesday, June 22, 2011 - 06:52

Maybe cause it looks more like an environmental topic, like 'stop ocean pollution'.

pierrelastname's picture
2629 pencils
pierrelastnameMonday, June 20, 2011 - 01:48

EASY, BASIC, AND nothing new

Bob.C's picture
952 pencils
Bob.CMonday, June 20, 2011 - 11:34

The concept is ok, but with the art direction I end up feeling sorry for the bear (the expression? the string bag? maybe the fact everything else is natural?) and as if I would be robbing the poor bear if I bought the product.

I feel that if it would work better as part of a tv campaign where some character could be put in the bear (maybe it is and we didn't see the ad)

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abdeLooK's picture
252 pencils
abdeLooKMonday, June 20, 2011 - 12:44

the bear looks like he is drowing..

gadgets's picture
1079 pencils
gadgetsMonday, June 20, 2011 - 15:10

I agree...

ace85le's picture
3941 pencils
ace85leFriday, June 24, 2011 - 03:56

sending off the wrong vibe. no no no

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purshotham's picture
453 pencils
purshothamSaturday, June 25, 2011 - 08:12

Very sad...