John McCann's Steel-Cut Irish Oatmeal: Great famine

In 1845, the Great Famine destroyed Ireland's potatoes. Fortunately, the Irish still had their oatmeal.
The Irish have survived plenty of hardship in their long history. But an empty stomach can bring anyone to their knees. Luckily, when the potato famine struck, they still had McCann’s Irish Oatmeal. Threatened with starvation, the Irish turned to McCann’s oatmeal to fill their aching bellies.
The delicious steel-cut oats kept them going, even in the worst of times. Take it from the Irish. You need a real meal to start the day off right. Give your body the breakfast it deserves – a hearty, healthy bowl of McCann’s Irish Oatmeal.
Grown in Ireland by people grown in Ireland.

Advertising School: The Creative Circus, Atlanta, USA
Creative Director: Nik Bristow, Fitzgerald+Co
Copywriter: Brandon George
Art Director: Will Lindberg

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8 comments

Guest's picture
Guest

love this campaign. a perfect one for a writer's book.

and all the three lines are also very good.

Here's an Indian thumbs up for an Irish Oatmeal campaign :)

Guest's picture
Guest

Very nice. Think you could have slung more poo at the Brits, but that's me...

Guest's picture
Guest

All that stands out from this ad at a frist glance is IN 1845 DESTROYED FORTUNATELY THE IRISH.
Not too good...

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice!

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Guest's picture
Guest

way to close to a students from my undergrad ad program.

http://www.people.vcu.edu/~bkcamden/students/

rich43500's picture
rich43500
6 pencils

way to close to a campaign from a fellow student at my undergrad program

http://www.people.vcu.edu/~bkcamden/students/

8bitAD's picture
8bitAD
20 pencils

are you calling us plagiarists rich?

8bitAD's picture
8bitAD
20 pencils

blsh

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