John Lewis: Woman

Whoever you're looking for this Christmas.

Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest


LeeHarvey's picture
3045 pencils


Rachel.Mann's picture
450 pencils

These are really impressing me

TRICKY's picture
3950 pencils

i like the use of "the shadow art shows" in an AD

The man who stops advertising to save money is like the man who stops the clock to save time

Mattse's picture
26 pencils

Before everyone gest excited, check this out please.

Bye's picture
1466 pencils

Yes, and how does this change anything? That it comes from art makes it in no way a bad ad.

puppiepoppy's picture
1634 pencils

But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....

However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.

Any other opinion?

tantrik_indian's picture
953 pencils

What is the product and how does this ad help sell it?
~~be cool eh!~~

~~this paranoid survived!~~

Mattse's picture
26 pencils


"However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept."

Is this execution relevant to John Lewis Christmas? Would it not have been more relevant to a lighting product?

It's still beautifully produced and executed.

benjaminbrown's picture
439 pencils

You're right, knowing the roots of it's inspiration doesn't make it a bad idea. If you really like that artist then be glad this ad drew attention to his work.

I think it's a great application of the idea and a great ad.

Don Draper's picture
Don Draper
144 pencils

Don Draper approves of this ad.

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