John Lewis: Woman
Whoever you're looking for this Christmas.
Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
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Comments
Wow!
Take a look: http://www.pantherhouse.com/newshelton/freeze-frame-screen-the-shadow-...
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http://www.adesgana.com
These are really impressing me
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
i like the use of "the shadow art shows" in an AD
The man who stops advertising to save money is like the man who stops the clock to save time
Before everyone gest excited, check this out please.
http://en.wikipedia.org/wiki/Tim_noble
Yes, and how does this change anything? That it comes from art makes it in no way a bad ad.
But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....
However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.
Any other opinion?
"Bowww Wowww"
What is the product and how does this ad help sell it?
~~be cool eh!~~
~~this paranoid survived!~~
PuppiePoppy
"However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept."
Is this execution relevant to John Lewis Christmas? Would it not have been more relevant to a lighting product?
It's still beautifully produced and executed.
You're right, knowing the roots of it's inspiration doesn't make it a bad idea. If you really like that artist then be glad this ad drew attention to his work.
I think it's a great application of the idea and a great ad.
Don Draper approves of this ad.