John Lewis: Child

Whoever you're looking for this Christmas.

Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest


Rachel.Mann's picture
450 pencils


Salet's picture
288 pencils

The first time I saw this art I wanted to make an ad like this, but didn't have one that would work. This works beautifully. If copying art is taboo in advertising, we're all in trouble.

Bye's picture
1466 pencils

The arts have influenced many ads, and I must say I really, really like these.

Chris's picture
1987 pencils


TRICKY's picture
3950 pencils

i like the use of "the shadow art shows" in an AD

The man who stops advertising to save money is like the man who stops the clock to save time

Gorilla Lover's picture
Gorilla Lover
84 pencils

These are GREAT. Pointing out the art it is based off of made me like these even more. Made me happy that it wasn't just a fake retouched shadow. Very nice.

kgeiger's picture
7209 pencils

Of course they're retouched...

Ron Jeremy's picture
Ron Jeremy
92 pencils

Very nice indeed. Who cares that some artist did it first.

puppiepoppy's picture
1634 pencils

But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....

However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.

Any other opinion?

Tapper's picture
490 pencils

Nice, and real and for a real client, a nice change on that front

Strip. Strip. Strip.

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