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John Lewis: Child
Whoever you're looking for this Christmas.
Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
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Cute!
Take a look: http://www.pantherhouse.com/newshelton/freeze-frame-screen-the-shadow-...
The first time I saw this art I wanted to make an ad like this, but didn't have one that would work. This works beautifully. If copying art is taboo in advertising, we're all in trouble.
The arts have influenced many ads, and I must say I really, really like these.
cool
i like the use of "the shadow art shows" in an AD
These are GREAT. Pointing out the art it is based off of made me like these even more. Made me happy that it wasn't just a fake retouched shadow. Very nice.
Of course they're retouched...
Very nice indeed. Who cares that some artist did it first.
But once an agency uses this execution in another ads, then they are accused of stealing/ copying from Lowe. Hmmmn....
However, I'm not against this, whether 'borrowing' from art or an ad, as long as it's relevant and works for the concept.
Any other opinion?
Nice, and real and for a real client, a nice change on that front
Strip. Strip. Strip.
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