6 comments

Jaap Grolleman's picture
6931 pencils
Jaap Grolleman

A log as a tree is a nice idea, like a chicken as an alarm clock - but that idea is only understood when you see all ads together.

certaintly's picture
1751 pencils
certaintly

isnt this a repost of something done a long time ago?

kleenex's picture
15924 pencils
kleenex

Not a bad set of ads.

My_friend_Goo's picture
280 pencils
My_friend_Goo

Don't listen to that guy Jaap Grolleman, they work well alone as well as in a series.

You don't even need the body copy. Just the picture, the headline and the logo would work just fine. Well done

Jaap Grolleman's picture
6931 pencils
Jaap Grolleman

So you have a log, table, logo and payoff 'no shortcuts'. That's not very communicative. Seriously, you need to think about people who read magazines, not about people who visit Adsoftheworld.

vote4pedro's picture
4641 pencils
vote4pedro

This idea has been done to death. The best example is probably the old Foster's beer campaign.

http://www.youtube.com/watch?v=f3RYHKWXIwI