Johannesburg Zoo: Mountain

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun

5 comments

pierrelastname's picture
pierrelastname
2869 pencils

Negative message: Easy doesn't means better.

glabber's picture
glabber
5 pencils

Agree! True!

Jase Corbs's picture
Jase Corbs
56 pencils

People are upvoting this because of the picture quality and professional looks.

But the message it is sending is completely wrong.

scarfinati's picture
scarfinati
836 pencils

No easier doesn’t mean better. It means easier. Message is clear.

But i think the idea would work better if we saw the animal but had to work hard to locate it in the image. Would also be fun to have a series of those...

feysal's picture
feysal
2489 pencils

i agree to some extent the message is negative but there is an idea in there....even if its a bad one.

groovy baby!

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