Johannesburg Zoo: Lake

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun

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5 comments

pierrelastname's picture
pierrelastname
2869 pencils

Negative message: Easy doesn't means better.

feysal's picture
feysal
2224 pencils

its the simplicity that makes it work i guess...but your right abit negative

groovy baby!

Underwrited's picture
Underwrited
8 pencils

This will get slaughtered. Horrible, can't go with this one.

Here you're showing people that the reason all these places are deserted, murky and melancholic is because the zoo has made it that way. It sends a bad vibe. It's creative, but it's not good for you.

Jase Corbs's picture
Jase Corbs
56 pencils

The pictures themselves are excellently color graded and look very professional.

But what kind of message are you trying to send to the audience, most of them would rather go to these places rather than see the animals.
I agree with the other posts that it gives off a very negative vibe with the whole theme.

We're the ones who have been taking away these animals and putting them into zoos rather than leaving them in their natural and beautiful habitat.
So it's sending out the wrong message for people, and lets be honest zoos don't have the best scenery and environment either.

Mongoose's picture
Mongoose
4981 pencils

Couldn't have said it better!

Make the logo Bigger and the black, Darker!

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