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Bushveld

Agency: 
Published/Aired: 
August 2013
Description: 

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun

Comments (6)

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Highest Rated

lzhlnrzn's picture
lzhlnrzn
Activity Score 196

The headline makes for a powerful campaign line for WWF instead as it basically states the obvious decline in the number of endangered species in the wild and the visual says it better because you can't even see the animal in question.

IZN

morse's picture
morse
Activity Score 17364

LOL. I can't find it. I guess that's the point.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

Negative message: Easy doesn't means better.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great claim, very true one.

certaintly's picture
certaintly
Activity Score 3994

fake photo but nice idea

kleenex's picture
kleenex
Activity Score 43337

yes it is a nice idea.

lzhlnrzn's picture
lzhlnrzn
Activity Score 196

The headline makes for a powerful campaign line for WWF instead as it basically states the obvious decline in the number of endangered species in the wild and the visual says it better because you can't even see the animal in question.

IZN

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