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Bushveld

Agency: 
Published/Aired: 
August 2013
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Description: 

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun

Comments (6)

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lzhlnrzn's picture
lzhlnrzn
196 Activity Scores

The headline makes for a powerful campaign line for WWF instead as it basically states the obvious decline in the number of endangered species in the wild and the visual says it better because you can't even see the animal in question.

IZN

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