Johannesburg Zoo: Bushveld

It's easier to see them at the Joburg Zoo.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Andrew Moore
Art Director: Jac Sun

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morse's picture
15922 pencils

LOL. I can't find it. I guess that's the point.

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pierrelastname's picture
2869 pencils

Negative message: Easy doesn't means better.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great claim, very true one.

certaintly's picture
4060 pencils

fake photo but nice idea

kleenex's picture
28775 pencils

yes it is a nice idea.

lzhlnrzn's picture
187 pencils

The headline makes for a powerful campaign line for WWF instead as it basically states the obvious decline in the number of endangered species in the wild and the visual says it better because you can't even see the animal in question.

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