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Anti-Litter Campaign, Chameleon

Agency: 
Published/Aired: 
March 2011
Description: 

Animals Can't Be Recycled. Please Don't Litter

Advertising Agency: Y&R, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Art Directors: Steve Dirnberger, Rory Welgemoed
Copywriter: Leon Kotze
Photographer: Des Ellis

Comments (9)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

worst of the series. bad retouching. although is a interesting thought

YJ's picture
YJ
Activity Score 374

I like the idea, but the execution is awful in my opinion. Bad photography and even worse retouching. I would expect a better campaign from Y&R.

rephlex's picture
rephlex
Activity Score 64

it doesn`t feel these animals have any problem with it

aphex

jagadeesh's picture
jagadeesh
Activity Score 743

for me the usage of the word "recycle" with animals doesn't make any sense..

dadada's picture
dadada
Activity Score 1720

agree, the claim is confusing

Everybody is creative, be yourself.

ishiboy's picture
ishiboy
Activity Score 497

What's the connection???

Tash004's picture
Tash004
Activity Score 48

Love it. Well executed, great concept

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

For the people who don't understand: If you liter you could cause problems with the fragile ecosystem of some animals due to chemicals or injury from eating. The lizard is disappearing into the trash. It's not as graphic as what really happens, but It sends a message graphically.

zethu starz's picture
zethu starz
Activity Score 13

mmm biggest question... what connection is there to the can and the chameleon?

Glut's picture
Glut
Activity Score 3937

worst of the series. bad retouching. although is a interesting thought

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