Logo, 6

Beware of copycats.

Art Director: Louis Audard
Copywriter: Tristan Daltroff
Released: June 2009


Guest's picture

I'm laughing it.

Guest's picture

Extremely outdated and easy idea.

Guest's picture

The simplest, the best.

ricklongo's picture
1244 pencils

The original?

This? Not so original.

Really really overused technique of changing known brands/logos.

And for the record, the campaign I link also sucks hard.

joelapompe's picture
3733 pencils

yeah, mixing (and hijacking) logotypes is an old idea. And I knew somone would try to argue that it was not original :-) You're not surprising dude...
Anyway as long as it was not hijacked the exact same way (and with the same brand involved) for the same kind of product/service it's not a "copycat" to me! Or if you say so... all ads containing the Statue of Liberty are copycats?

Guest's picture


Too many people go round throwing the 'done' word at ads, simply because they used a similar/same element or device as other ads. Logo manipulation is just a device, it can be used and used again to convey different messages.

It's like seeing an ad and saying, "Wait a minute, this ad features a car driving along a coastline!! I've seen that before!! Done!! Done!! The old 'car driving on coastline' thing. So done!"

People need to grasp the difference between 'done' and 'similar'.

Guest's picture

Yet the "Pasta from the past" ad you posted on your site is for different products/service and is hardly hijacked the exact same way.

Guest's picture

Just OK guys.
This one 'specialy funny.

Log in or register to post comments