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Exactly.

Too many people go round throwing the 'done' word at ads, simply because they used a similar/same element or device as other ads. Logo manipulation is just a device, it can be used and used again to convey different messages.

It's like seeing an ad and saying, "Wait a minute, this ad features a car driving along a coastline!! I've seen that before!! Done!! Done!! The old 'car driving on coastline' thing. So done!"

People need to grasp the difference between 'done' and 'similar'.

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