Jockey: Street magic

No one needs to know - Jockey No Pantyline

Advertising Agency: Mudra Bangalore, India
Executive Creative Director: Joono Simon
Illustrator: Adria Fruitos
Art Director: Nikhil Narayanan
Copy Writer: Akhilesh Bagri

May 2010


Hiperion's picture
3138 pencils

I dont get it

sloppy4's picture
1494 pencils

someone should hang david blaine

atb2005's picture
13561 pencils

I get it, but I don't think this is competitive, hence 3 stars. It's mildly funny and original, but it's not going to make me personally buy Jockey. Besides, isn't the "no panty line" collection for women only? We have one for men too??

Hibon's picture
3734 pencils

nice illustration, nice artwork but will this work ? (i think this is a wall paper ad )

Simple ideas are the best !

ek kanya's picture
ek kanya
814 pencils

was this released?looks like an idea retrofitted to an illustration

am an advertising junkie | read my flog at

rohit_bharati's picture
75 pencils

nopes. doesnt work for me.

raavigeorgian's picture
2444 pencils

love the illustration

tamils's picture
202 pencils

right really good art work like it..but i think it will not work out ...ill give 5 for illustration

Guest's picture

can't intepret

Guest's picture

no pantyline means that your panties can't be seen through your clothes.seeing panties is ugly so hiding them is hiding the ugly you see them hiding the ugly truth of their trick.its a bit convoluded but the ad basically means no one needs to see your panty line.

eminenz's picture
73 pencils

cant make out wat for it is

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