SeanMartin's picture

Again, the details! Why hasnt the hat flown off and the hair gone in a hundred directions? Why is the shirt hanging so loosely? If the goggles have broken, why arent the eyes squinted shut?

teenie's picture
1894 pencils

It's a jockey hat. It's tied under his chin.

Stigset's picture
1456 pencils

It's supposed to look like a parachuter (hence the parachute goggles, that are not broken, look more closely) his helmet is tied to his head, that's why it doesn't fall off.
Nice idea, the visual looks really good, but in my opinion the ad is a bit boring...

SeanMartin's picture

Even though tied to his head, wouldnt it slip backwards like a cowboy hat does?

juliangray's picture
987 pencils

no, it wouldnt.

nice gaijin's picture
nice gaijin
815 pencils

Does a bike helmet slip backwards when you wear it?

SeanMartin's picture

When it's going at the supposed speed this is, sure. In theory, given the mouth position, we're looking at someone going maybe a couple of G's. That's pretty fast. And you're telling me his hat would stay on? Doubt it.

And no one's addressed the shirt. Guess that's too easy.

Bundy Agency's picture
Bundy Agency
597 pencils

"Stigset" why do you think he is supposed to look like a parachuter?
surely he's a jockey and his horse is going fast.
in my opinion the reason for all the little things not being accurate is..... budget
the reason for the copy being so hard to read is.... poor art direction

Stigset's picture
1456 pencils

well, I thought so because of the goggles, the expression (the way his mouth flaps, like when you sky dive) and the fact that we only see the sky. But after a closer look I realized those goggles are also used by jockeys.
I understood it was a jockey, but I thought they wanted him to resemble a sky diver to get that speed feling.

Chris's picture
1987 pencils

you take things to literally sean martin, Its (ad land) we can do what what we want.

devkarthik's picture
409 pencils


- kk

EgeMan's picture
54 pencils

good job than other.

Citizen13's picture
478 pencils

Is this Brazil day?

"Assume nothing, question everything."

imke's picture
472 pencils

The glass has put on so tight damn cool thing here.....but what about his shirt?

Looks funny

capywriter's picture
5511 pencils

Well executed if you ask me (I know, nobody is asking), but anyway...
Only thing I would do different is make him lean his head a bit more backwards...

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