Ice cream

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser's Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL


jazarah's picture
1262 pencils

reminded me with their previous campaign:

good stuff, I like it

anas's picture
9 pencils

Good One

iRIO's picture
224 pencils

Yea. good one But absolutly identique

Heads's picture
194 pencils

Scholz & Friends always tries to wring out their campaigns once they won. Sorry dudes, but this one ist just too 1:1. Why not concept on another WERU-campaign? I have only seen 4 of them by now.

petek's picture
1894 pencils

Yeah, and actually they get worse, too. I don´t understand why the cannes jury gave away another lion for WERU this year.

Heads's picture
194 pencils

Right you are. But that's what we can learn from a award-based agency like Scholz&Friends: how to obtain as much creative credit as possible.

mad professor's picture
mad professor
28 pencils

O.M.G. jobs in town - again and again.

The original idea was for mtv.

then scholz copy + paste it -

4 years ago and won awards with a obvious stolen idea.

but never to stop showing the same campaign in different

machines for years and years - is ridiculous.

its the same like showing the weru window campiagn for ten years

again and again.

EvilSquall's picture
35 pencils

And who made the idea for mtv?
Scholz did.
I guess it's hard to steal your own idea, is it?

Frits Harkema's picture
Frits Harkema
713 pencils

In many countries, this is a great job. Those Germans, never satisfied with what they have. Not everybody can be a soccer star that loses the EC final.

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