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Oldies, Flight attendant

Agency: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by Instinct, Russia for job.ru, within the category: Professional Services.

It's crucial - to find the job you're born for on time

Advertising Agency: Instinct, Moscow, Russia
Creative Directors: Roman Firainer, Yaroslav Orlov
Copywriter: Yaroslav Orlov
Art Director: Roman Firainer

Comments (10)

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Highest Rated

Davosk's picture
Davosk
Activity Score 4815

Ha, she looks like one of flight attendants on my first flight with Olympic Airlines.

Davosk's picture
Davosk
Activity Score 4815

Ha, she looks like one of flight attendants on my first flight with Olympic Airlines.

Cheerriiee's picture
Cheerriiee
Activity Score 952

I guess its not too late then.. haha

Anonymous Author's picture
Anonymous Author
Activity Score 1541

She was quite possibly born before the advent of air travel.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Wordnerd's picture
Wordnerd
Activity Score 6692

good insight there. but the campaign isn't clear. you don't know if she was born to be a flight attendant, but realized it too late, or if she has wasted her live as a flight attendant.

i think the execution should be something completely different. this doesn't work right

CuriousPencil's picture
CuriousPencil
Activity Score 4225

See your point Wordnerd, but the ad works either way. She could have wasted her life as a flight attendant, because she didn't find the job she was born for on time. Which makes its logic pretty bulletproof.

akshaysrikar's picture
akshaysrikar
Activity Score 420

The copy could've just read 'Find the right job in time'.

Dzsoi's picture
Dzsoi
Activity Score 8479

Or "You better find the right job in time", and then Wordnerd would be satisfied.

Wordnerd's picture
Wordnerd
Activity Score 6692

i think you can do better than that, dzsoi ;)

no really this is okay. i just got the feeling there are deeper ways to do a campaign than old peoples portrais and headlines

Dzsoi's picture
Dzsoi
Activity Score 8479

I am not a big fan of this campaign, I just made a suggestion for a more precise headline! Oh well, it may sound like I would be a big fan... :/

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If we're gunning for the right headline, it's "Find the right job before it's too late."

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