Jobfest: Electrician

Hired by the BC government to help get BC youth excited about career exploration, Cossette created JobFest 2012. A 52-stop rock concert style tour, JobFest showcased BC labour market info, interactive career exploration tools and invited young people to audition their bands for a chance to appear on the main stage to open for the headliners. Cossette designed and executed the concept, branding, logos, advertising campaign (print, radio, transit, OOH, ambient, and online), website, social media, and event elements, including tour truck, tents, banners, signage, event staff uniforms, and promo giveaways (guitar picks, t-shirts, temporary tattoos, and DVDs).

Advertising Agency: Cossette, Canada
Creative Directors: Katie Ainsworth, Nick Richards
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Katie Ainsworth
Producer: April Haffenden
Photographer: Philip Jarmain
Retoucher: Steve Pinter
Studio Artist: Rob Horsman
Published: March 2012