Ads of the World

Ads of the World™ an All Creative World site

JINLI Cell: Toy truck

JINLI Cell: Toy truck
Your rating: None Average: 4.7 (34 votes)

Advertising Agency: Beijing Huayida Advertising, Guangzhou Branch, China
Creative Director: Zebo Li
Copywriters: Hill Huang, Jill June
Art Directors / Designers: Jair Chan, Echo Chan, Jaco Deng
Print Production Managers: Jair Chan, Jaco Deng

18 Comments

SeanMartin's picture

Are dark, gloomy skies the new trend these days? We're seeing dark clouds almost everywhere in the ads here. Is there any real reason why one would put such atmosphere onto an ad for a toy truck? Last time I checked, toys were supposed to be about fun, and certainly the core concept here is indeed fun. So why make it look so dank and depressing? Are we supposed to feel sorry for the big truck somehow?

Sorry, too many conflicting messages for this to really work.

darth_darkcape's picture 100 pencils

agreed. TOys are fun. Batteries that make toys run should look fun in the ad.

veli's picture 228 pencils

Yes I agree with you. Gloomy skies the new trend these days, we're seeing dark clouds almost everywhere in the ads here.

vijaybhave's picture 87 pencils

idea is good. All said & done, advtg. is all about Exaggeration. but i do agree that the gloomy sky is "not happening"

devkarthik's picture 409 pencils

done... done... done...

- kk

joelapompe's picture 2480 pencils
faluba's picture 20 pencils

old

Citizen13's picture 478 pencils

Reminds me of Touareg ad, in which Touareg is pulling the plane.

"Assume nothing, question everything."

sold's picture 2623 pencils

done or not, is ad for admen.
overpromise, too forced.
not everyone, but many consumers maybe see this and think: "what a such lie!! they think i am dumb?"

wkanaan's picture 483 pencils

heh, not only the ad is done, the battery even looks like duracell..somehow

iT-iS-i's picture 1729 pencils

Nice revelation there mate, you're right...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

hcook5150's picture 229 pencils

Cool series.

www.hkstudiosinc.com

o.m's picture 354 pencils

hey sean martin. so true.
thats the current ad fad.

sad effort to make photoshopped
stuff look real and convincing.

gloomy, dark skies /
super clean walls with vignettes
and the lot.

Tomzwarts's picture 40 pencils

It's the engine that make's a car stong not the fuel.

Ed Mintone's picture 593 pencils

美麗的攝影術

elgrecones's picture 323 pencils

fuckin good...
again, does not matter it had been done... its good..it shows the product atributes.... it sells...

how many of you up there did something that had never been done???????????????????????... if so, show us please, or dont just say: "done, done done"...

creative_assylum's picture 134 pencils

If everyone is thinking alike, then somebody isn't thinking.

kai539's picture 244 pencils

agreed, overpromise
won't work for long term
dark gloomy sky
perhaps it reflects the highlight to the main subject

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.