SeanMartin's picture

Are dark, gloomy skies the new trend these days? We're seeing dark clouds almost everywhere in the ads here. Is there any real reason why one would put such atmosphere onto an ad for a toy truck? Last time I checked, toys were supposed to be about fun, and certainly the core concept here is indeed fun. So why make it look so dank and depressing? Are we supposed to feel sorry for the big truck somehow?

Sorry, too many conflicting messages for this to really work.

darth_darkcape's picture
100 pencils

agreed. TOys are fun. Batteries that make toys run should look fun in the ad.

veli's picture
226 pencils

Yes I agree with you. Gloomy skies the new trend these days, we're seeing dark clouds almost everywhere in the ads here.

vijaybhave's picture
83 pencils

idea is good. All said & done, advtg. is all about Exaggeration. but i do agree that the gloomy sky is "not happening"

devkarthik's picture
409 pencils

done... done... done...

- kk

faluba's picture
20 pencils


Citizen13's picture
478 pencils

Reminds me of Touareg ad, in which Touareg is pulling the plane.

"Assume nothing, question everything."

sold's picture
3285 pencils

done or not, is ad for admen.
overpromise, too forced.
not everyone, but many consumers maybe see this and think: "what a such lie!! they think i am dumb?"

wkanaan's picture
483 pencils

heh, not only the ad is done, the battery even looks like duracell..somehow

iT-iS-i's picture
1721 pencils

Nice revelation there mate, you're right...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

hcook5150's picture
229 pencils

Cool series.


o.m's picture
354 pencils

hey sean martin. so true.
thats the current ad fad.

sad effort to make photoshopped
stuff look real and convincing.

gloomy, dark skies /
super clean walls with vignettes
and the lot.

Tomzwarts's picture
42 pencils

It's the engine that make's a car stong not the fuel.

Ed Mintone's picture
Ed Mintone
585 pencils


elgrecones's picture
323 pencils

fuckin good...
again, does not matter it had been done... its good..it shows the product atributes.... it sells...

how many of you up there did something that had never been done???????????????????????... if so, show us please, or dont just say: "done, done done"...

creative_assylum's picture
134 pencils

If everyone is thinking alike, then somebody isn't thinking.

kai539's picture
244 pencils

agreed, overpromise
won't work for long term
dark gloomy sky
perhaps it reflects the highlight to the main subject

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