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Pen

Agency: 
Published/Aired: 
October 2008
Description: 

Stopping tremor, Jin Si Ping beats Parkinson’s disease effectively.

Advertising Agency: Euro RSCG Life, Shanghai, China
Creative Director: Jane Huang
Art Director: Handsome Wong
Copywriters: Jane Huang, Dodo Liu
Photographer: Eric Zhang

Comments (14)

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Highest Rated

A stranger abroad's picture
A stranger abroad
Activity Score 427

Is this an actual treatment? Or a quack remedy? There is no small print or advice to see your doctor, so it seems odd.

Screw the creative, it is immoral to promise cures for incurable diseases. In most jurisdictions it is illegal.

I know there are new treatments for Parkinson's, thank goodness, but it is still incurable. There are treatments, but nothing 'beats' it. I hope this is a translation error and what they mean is 'Effectively treats (reduces?) tremors caused by P's disease.' Promising to BEAT Parkinson's is nothing but a cruel trick on sufferers.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Very good! Very strong!!!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Elrehpani's picture
Elrehpani

muy bueno me encanta...
ademas te muestra la realidad

Elrehpani's picture
Elrehpani

muy bueno me encanta...
ademas te muestra la realidad

jsantanaxp's picture
jsantanaxp
Activity Score 401

good photograph, but we cannot forget them benefits.

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http://comunique9.blogspot.com

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luispiter's picture
luispiter
Activity Score 2756

http://mimundoenotromundo.blogspot.com/

uffffff is very nice the concept...

kent dika's picture
kent dika

it's a great idea, how can get it?

Handsome Wong's picture
Handsome Wong
Activity Score 28

Thank you very much!

floydeepurple's picture
floydeepurple
Activity Score 349

great...first i thought it must be from thailand...

Guest commenter's picture
Guest commenter

really nice idea. well done.

Chancho's picture
Chancho

Good.

Guest commenter's picture
Guest commenter

"c" missing in "effetively"

Khaleelullah chemnad's picture
Khaleelullah chemnad

Really touching idea. very nice

louie_wang's picture
louie_wang
Activity Score 160

好棒的创意,漂亮的执行。

A stranger abroad's picture
A stranger abroad
Activity Score 427

Is this an actual treatment? Or a quack remedy? There is no small print or advice to see your doctor, so it seems odd.

Screw the creative, it is immoral to promise cures for incurable diseases. In most jurisdictions it is illegal.

I know there are new treatments for Parkinson's, thank goodness, but it is still incurable. There are treatments, but nothing 'beats' it. I hope this is a translation error and what they mean is 'Effectively treats (reduces?) tremors caused by P's disease.' Promising to BEAT Parkinson's is nothing but a cruel trick on sufferers.

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