An election campaign in Kenya is a very big event, with months of politicking ahead of the actual election itself. We were approached by one of the key candidates in the race for the governorship of Nairobi to highlight his understanding and concern for the city’s unemployed. The creative approach was allied to an innovative media strategy. We took six full pages in the ‘job vacancy’ section of the city’s leading daily newspaper and filled them with dummy classifieds – all the jobs that the candidate promised to create if he was elected. This had an immediate effect on the electorate and press because this approach was totally new and unexpected. Press coverage and social media hits quickly went of the scale, and added enormous weight to the ad itself.
Jimnah Mbaru has jobs for Nairobi.
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