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SWAT

Agency Network: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by Firstell, China for Jie Yun Express, within the category: Transport.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Directors: Rich Shiue
Art Directors: Rich Shiue, Jonnal Chang, Lii Chiagn, Kens Cao
Copywriters: Murphy Chou, Giant Kung
Photographers: Lai, Jer-I

Comments (29)

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Guest's picture
Guest

he got there before them?

ivan's picture
ivan

He knows the area better then they do.

Guest's picture
Guest

SO JEEP.

SeanMartin's picture
SeanMartin

LOL - anyone who's ever seen these neighbourhoods first hand knows how really, really effective this is at getting the message across.

--------------------------

www.joey-aristophanes.com

Guest's picture
Guest

recycled DHL ad that wasn't sold?

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Same idea as the DHL ad from Phil, with the aborigine asking for the road direction from the DHL chap.

Guest's picture
Guest

It's Jie Yun, not Yie Yun.

ivan's picture
ivan

Fixed it.

Guest's picture
Guest

impressive

Guest's picture
Guest

Asking the SWAT guys to pick the parcel for him?

Guest's picture
Guest

Copywriters: Murphy Chou, Giant Kung
So, where's the copyline?......

ivan's picture
ivan

Copywriters do not only write copy. They conceptualize most of all.

capywriter's picture
capywriter
Activity Score 5509

You must have written that line somewhere so you can easily copy/paste it :)
Thanks for backing us (copies) up ;)

puppiepoppy's picture
puppiepoppy
Activity Score 1634

OK, here's the scenario....

The SWAT wanted to go in and take down the baddies. The commander decided to be the 'hero', changed into a delivery guy attire. Briefed his guys for the last time before he goes in and finish up the job, by himself. Bastard!

Hmmn, but again, he might fail and expose his own cover since he forgotten to change his SWAT boots. *wink wink

unmanman's picture
unmanman
Activity Score 118

greetings

i wonder if thr is some copy since it does mention copywriters

Guest's picture
Guest

where I come from, a copywriter can also have an ideea. he/she doesn't have to write a text in order to be recognized as one of the authors of that idea...
ps: i'm an art, but i don't work alone
ps2: nice art

Guest's picture
Guest

old idea,old excution

Guest's picture
Guest

Their logo, reveals dat copycat-shit.
Ok Idea, Bad brand image.

Guest's picture
Guest

welcome to china. where copycat brands and logos are commonplace. chinese used to be a very original culture. then capitalism bred counterfeiters and imitators.

Guest's picture
Guest

Nice Photo. Nice idea (already seen). Uncohomprensible for 99% of th epopulation. Fake 100%.

takyuz's picture
takyuz
Activity Score 120

nice

AdvMan's picture
AdvMan
Activity Score 299

Good Brand message but special force easy target on this area :)

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

too hungry for awards....

Quickgun's picture
Quickgun
Activity Score 427

Damn cool idea, I'm lovin it. good job buddies!

evansgarcia's picture
evansgarcia
Activity Score 14

fun

Guest's picture
Guest

Cool Idea! Sometimes i think ideas have to return to this

Guest's picture
Guest

SWAT guys are asian?

Guest's picture
Guest

hey moron. the ad is from china.

Guest's picture
Guest

尽管没听过这个快递公司,但这个创意的确牛!

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