August 2013
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Should you be an alien to watch an alien movie? Should you be jewish to go to the Jewish Film Festival?

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Illustrator: Rômulos Oliveira / Macacolandia

Comments (9)

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Highest Rated

dean viii's picture
dean viii
1686 Activity Scores

The concept is good. The illustration is okay, just wondering if there was a better style. As for the headline, you didn't need the 2nd half. Maybe just a tag after the logo, if even that. When they say, "Leave some elements out so the audience can fill it in," this is the perfect example. After I read the first half, I already got it.


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