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Alien

Agency: 
Published/Aired: 
August 2013
Description: 

Should you be an alien to watch an alien movie? Should you be jewish to go to the Jewish Film Festival?

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Illustrator: Rômulos Oliveira / Macacolandia

Comments (9)

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Highest Rated

dean viii's picture
dean viii
Activity Score 1686

The concept is good. The illustration is okay, just wondering if there was a better style. As for the headline, you didn't need the 2nd half. Maybe just a tag after the logo, if even that. When they say, "Leave some elements out so the audience can fill it in," this is the perfect example. After I read the first half, I already got it.

danilofajardo's picture
danilofajardo
Activity Score 36

I don't like any of the versions. I think it has no strength and it isn't appealing.

certaintly's picture
certaintly
Activity Score 3994

it's a stupid proposal

morse's picture
morse
Activity Score 17364

Funny argument. I think it totally makes sense.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
tirthomitro
Activity Score 2758

actually it's damn clever and damn good!

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
Activity Score 43452

i love all the ads.

Inkwell's picture
Inkwell
Activity Score 148

Clever series. I love the artwork.

res's picture
res
Activity Score 60

Good job.

pierrelastname's picture
pierrelastname
Activity Score 2869

bad job.

dean viii's picture
dean viii
Activity Score 1686

The concept is good. The illustration is okay, just wondering if there was a better style. As for the headline, you didn't need the 2nd half. Maybe just a tag after the logo, if even that. When they say, "Leave some elements out so the audience can fill it in," this is the perfect example. After I read the first half, I already got it.

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