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Trays

Agency: 
Published/Aired: 
October 2010
Description: 

Trays. Knees. Never the two shall meet.
The most legroom in coach. jetblue.com

Advertising Agency: Mullen, USA
Executive Creative Director: Mark Wenneker
Group Creative Director: Tim Vaccarino
Group Creative Director: Dave Weist
Digital Creation: Jamie Ferreira
Associate Creative Director: Jesse Blatz

Comments (12)

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Highest Rated

Hiperion's picture
Hiperion
Activity Score 3138

Art too close to The Guardian campaign.

Felicitas_Pauker's picture
Felicitas_Pauker
Activity Score 179

Poor visual, great copy. But this is just my opinion...

shahidali's picture
shahidali
Activity Score 4069

brain, brawn, never the two has met in this ad.

shahid

jackblack's picture
jackblack
Activity Score 2350

Wonderful idea. I want to like the art direction... ah, heck, I like the art direction. Pretty refreshing for an airline. Nice job.

krautland's picture
krautland
Activity Score 3216

someone looked at the guardian ads and tried to copy the design.
http://adsoftheworld.com/media/print/the_guardian_owned_by_no_one

and they failed. these stick figures look like they're half standing.

paminarendra's picture
paminarendra
Activity Score 2

great copy boring art...

Narendra

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I like it. I think the art direction is very depentant of personal taste here.

Billoughsby's picture
Billoughsby
Activity Score 5144

The art makes a more positive impression when you see the entire series, imo. It gains momentum. Maybe that's a weakness; not sure. And the copy's cute. Like.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Direct, clean, quirky campaign.
Very "budget airline".
Sweet brand line.
And yes, that art direction grows on you! ;)

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

I was expecting more from Mullen.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Something about this ad is cool.

Girlfireice's picture
Girlfireice
Activity Score 254

Copy=Great

Hiperion's picture
Hiperion
Activity Score 3138

Art too close to The Guardian campaign.

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