JetBlue: JFK-SFO

Copywriter: Derek Bishop
Art Director: Chris Carlberg

September, 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Suppose it works better for Americans, as they're more common with these abbreviations.

atb2005's picture
13561 pencils

Which abbreviations do you not know? MTV, BBC?

Guest's picture

im american..and i dont get any of these

Guest's picture

you need to get out, er, stay in more often.

mikek2's picture
28 pencils

The abbreviations are airport codes, JFK is John F Kennedy airport, and so on. And the ones in the middle are for television channels. I originally didn't look hard enough and hated the ad, but now that I spend more than 5 milliseconds (maybe something behind that, bad ad?) looking at it then I notice what its message is. I think its not original, and is still beating a dead horse (last statement before edit). I think a more visually attractive ad would suit it better, maybe a shot from inside the plane would help. Really anything besides these dull colors that you'd expect to only see in a mental ward.

Blashyrkh's picture
32882 pencils

Maybe it is the brief, but I enjoy the flight if I know the plane will land safe.

Guest's picture

these smell of spec. and

Billoughsby's picture
5144 pencils

I like this series. A lot.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kondensofke's picture
336 pencils

oh, amc's mad men ;D

Anonymous Author's picture
Anonymous Author
1541 pencils

Top-notch visual identity; concept is generic.

Write a wise saying and your name will live forever – Anonymous.

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

shahidali's picture
4069 pencils

Bad route to be forcibly distinctive.
Its better you simply say enjoy all the channels during your travel from point a to b. Else try creativity.


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